Paddy Power has been warned by the Advertising Standards Authority of Ireland that many members of the public do not appreciate or accept the level to which the bookmaker seeks to “push the boundaries” in its media campaigns.

Ireland's advertising watchdog has upheld a complaint and banned Paddy Power's campaign linked to the Oscar Pistorius murder trial.

Paddy Power has defended its decision to take bets on the outcome of the Oscar Pistorius murder trial and run high-profile adverts promising to refund losing bets if the South African is found not guilty.

The first witness in the Oscar Pistorius murder trial has told a court she heard “blood-curdling” screams before the sound of four gunshots on the night the Olympian killed his girlfriend.