Battle for listeners begins as Prendeville back on air

The build-up started with Cork’s 96FM’s ‘below the belt’ promotion directing a thinly veiled personal swipe at their former prizefighter.

The RedFM corner hit back with a gritty ‘Love/Hate’ inspired poster campaign, with the man they poached, Neil Prendeville, striking a Nidge-like pose alongside their other big signing, KC, the former TodayFM DJ, who is the station’s new breakfast show presenter and programme controller.

Like Nidge, Prendeville’s been in a fair few scrapes. Caught on the ropes before, he’s taken the punches — and survived.