Polar bears and children unlikely recipients of #nomakeupselfie donations

Thousands of people attempting to donate to the global “No make-up selfie” cancer campaign have inadvertently either given their money to a children’s charity — or tried to adopt a polar bear.

In Britain, after participants post a make-up free picture of themselves online, they send the word “beat” to a text-number to make their donation to Cancer Research UK.

However, thanks to thousands of people instead typing the word “donate”, their pledge has gone to children’s charity Unicef.