96FM insists ironic ad ‘not about’ Prendeville

Cork radio station 96FM is going all out on its provocative “Why play with the knob?” campaign — insisting that it’s not a thinly veiled personal swipe at its former star who starts work with its main rival next week.

Station chief executive , Kieran McGeary said he was “quite upset” that some people had “misinterpreted” the ad as an attack on Neil Prendeville.

He confirmed that the campaign will appear on buses and billboards around the city for the next two weeks.