Selfie craze raises further funds for cancer society

A leading cancer group has been “overwhelmed” by the “phenomenal” response by the public after a viral online awareness campaign raised €500,000 for services since Wednesday — including over €200,000 in 24 hours.

The Irish Cancer Society (ICS) issued the public thank you after more than 120,000 women across the country took part in the ongoing grassroots “No Make-Up Selfie” initiative.

The campaign, which has become a worldwide hit, involves women taking pictures of themselves without make-up and publishing them on social media sites like Twitter and Facebook.