O' Connell's Pinergy ads sidelined for 'misleading' customers

A series of advertisements for energy company Pinergy fronted by Irish rugby captain Paul O’Connell have been banned for “misleading” consumers.

The Munster legend is a director and brand ambassador of the company, which offers people pay-as-you-go (PAYG) electricity.

A complaint to the Advertising Standards Authority (ASAI) was upheld, and the company was ordered that the “misleading” adverts not be used again in their current format.