Cullen back in the driving seat with SsangYong dealership

You’re hired! Former top dog in The Apprentice, Bill Cullen, is back in the car trade after opening a new showroom on Dublin’s Naas Rd.

Bill Cullen Premier Motors will stock new SUVs and second-hand cars after the businessman was appointed an official dealer for the Korean SsangYong franchise.

Cullen, who is in his70s, was the country’s main Renault dealer for more than 20 years, but two years ago lost his exclusive rights to sell Renault cars here.