Charities spent €500,000 on Christmas radio adverts

Two of the country’s leading charities spent €500,000 on their Christmas gifts radio advertising campaigns in 2013.

Figures supplied by Trócaire show that the charity’s advertising spend on its Christmas gifts appeal was €299,970.

Livestock aid agency Bóthar spent €200,000 on its radio campaign, which also covered an appeal for donations to assist in the humanitarian crisis engulfing the Philippines in the wake of Typhoon Haiyan.