Signature range of designs for the mature fashionistas

The once mini-wearing women of the swinging ’60s have been forgotten by the Irish fashion industry in their middle-age, according to Dunnes Stores, but no longer.

The retail outlet has unveiled a new designer label, Signature, devoted entirely to the older woman.

“We all know older women with great dress sense and style,” says creative director Carolyn Donnelly.

“But it has been hard for them to find sophisticated clothes without spending silly amounts of money.

“That’s where Signature comes in — it’s a new range offering contemporary style ideas and beautiful fabrics at unbeatable prices.”

The new stylish and affordable designer range which promises not to “break the bank” is likely to be a big hit with the fashionistas of yesteryear looking to make a comeback on the fashion scene this autumn.