Half of publicans not targeting under-30 market

Despite a third of their customers being under the age of 30, almost half of publicans are not doing anything to target the demographic.

AIB’s licensed trade report, launched today, sees attracting and being relevant to the 25- to 35-year-old market as a key challenge pubs need to address. To attract and keep more of that group and other demographics, it believes, small pubs in particular need to expand their service.

“The profile of the pub-going customer is changing,” the report read.