From butcher to builder to canine snack maker

A Mullingar man who became a victim of the construction industry collapse in 2008 is set to break into the Scandinavian market with his healthy beef snacks for dogs.

After losing his job as a welder and fabricator, Leonard Greene, 39, decided to turn his passion for dogs into a new business making nutritional treats for dogs.

Before becoming involved in construction, Mr Greene had been a master butcher. He put these skills to use when he became redundant and started making 100% Irish beef treats for dogs that he called MeatSnax. He also set up a pet brand, Pure, in Dec 2010.