Soaring temperatures boost bra sales

The recent spell of warm, sunny weather has allowed Irish women to take the plunge — at least as far as their neckline is concerned.

From Malin to Mizen, spending on bras is rising along with the temperatures — exposing some major differences in lingerie shopping habits from county to county.

Debenham’s has revealed bra sales have rocketed with a rise of almost 56% over the last few weeks.