App for website launched amid fears of cyber bullying
The site, ask.fm, was relatively unknown until last year when two schoolgirls — Ciara Pugsley, 15, from Leitrim and Erin Gallagher, 13, from Donegal — took their own lives after being subjected to anonymous bullying on the site.
Despite a backlash from parents and internet safety experts in the wake of the tragedies, the website’s popularity has soared.