McDonald’s cooks up some new ideas

Home delivery, all-day breakfasts and healthier food items for the Millennium generation may soon be on the menu for fast food giant McDonald’s, says its CEO.

McDonald’s cooks up some new ideas

Don Thompson said a key demographic for restaurants is millennials, the generation that is coming of age during the digital revolution. With taste preferences shifting towards healthier options and more complex flavours within this group, Thompson told NBC that new items like wraps and smoothies were key to meeting these new demands.

Consumers can expect one of the world’s largest restaurant chains to look very different in the future, with delivery services, loyalty programmes, and maybe even all-day breakfast options.

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