Car salesmen ‘more trusted’ than food makers

Car salesmen are now more trusted than food manufacturers in the wake of the horsemeat scandal.

Car salesmen ‘more trusted’ than food makers

According to the annual RepTrak study by Corporate Reputations, the automotive industry is now the most trusted, admired, and respected sector in Ireland and enjoying the greatest amount of support, followed by computer firms.

BMW was found to be the most reputable organisation in the country in the minds of consumers. The company was also recently named as the world’s most reputable company in the Global RepTrak 100 study — the world’s largest study of corporate reputations.

This is the fourth year of the study, which measured the reputations of 100 firms in Ireland between Jan-Feb 2013, based on more than 14,000 consumer ratings from the public.

BMW ranked first among the firms studied, with Apple, Google, Volkswagen and Toyota all following in the top five.

Kerry Group won the award for the best performing Irish indigenous organisation, the second consecutive year it has won in this category.

An Post won the award for the best performing semi-state organisation, while the National Lottery, Coillte, Bord na Mona and RTÉ made up the rest of the top five. Zurich Life Assurance won the award for the best performing financial services institution.

At the awards, managing director of Corporate Reputations Niamh Boyle said the strongest companies recognise the value of having a good reputation among consumers.

“The best companies in Ireland don’t leave their reputation to chance. They ensure that reputation management is an integral part of their business strategy and they work systematically with their stakeholders and customers to ensure that reputation decision-making remains to the forefront. Because of this, these companies are seeing the business benefits that reputation can bring,” she said.

Tánaiste Eamon Gilmore said Ireland still was regarded internationally as a good place to do business.

“Ireland’s international reputation has improved dramatically over the past two years. Part of that is attributable to the calibre of the work being done here both by indigenous and multinational companies, including those highlighted in this study. We are getting the message out worldwide that Ireland is a place where great businesses do great business. This study, which recognises some of those companies and the importance of their innovation and responsible leadership, is very welcome,” he said.

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