Reputation makes BMW the ultimate selling machine

Carmaker BMW is the world’s most reputable company, according to new research on the top 100 global brands.

For a second consecutive year, the German firm is in the top 10 for all seven key benchmarks on a global level, earning the title of world’s most reputable company for 2013.

Researchers say whether it’s browsing the aisles of a grocery store, buying a car, shipping a package, or booking a flight, chances are your decision is influenced more by the company’s reputation than by any particular product or service it offers.