Travel agents urged to embrace the digital age
The annual conference of the Irish Travel Agents Association (ITAA) in Istanbul, Turkey at the weekend, was dominated by the challenge faced by travel agents as consumers bypass them to book their holidays online.
Despite coming with less security and no guarantees of a refund like a bonded travel company, surveys have shown that seven out of 10 people booked their holiday online last year, with over half stating that direct booking online was better value for money.
