Peppa pips Pippa after bum note in publishing stakes

Pippa Middleton is being beaten by Peppa Pig in the book sales charts despite a massive publicity campaign and a £400,000 (€500,000) advance paid by publishers Penguin.

Pippa celebrated the launch of her first party planning book at a lavish event in central London recently.

But it appears readers have little appetite for Celebrate: A Year of British Festivities for Families and Friends, described by publisher Michael Joseph, an offshoot of Penguin, as a book “packed with recipes, crafts and inspirational ideas”.