It’s set to be a dog-day afternoon for big-screen loving bow-wows and scaredy cats as Movie Junction in Carrigtwohill, Co Cork, stages a series of mid-term fundraising screenings to help four animal welfare organisations.
But never mind your Marley and Me or 101 Dalmatians.
Movie Junction is donating a portion of the ticket sales for four of its newest releases — Madagascar 3, Hotel Transylvania, Taken 2 and Sinister — to help raise vital funds for Mallow Animal Rescue, Arc Animal Rescue in Cobh, Community Cats Network, and Cork Cat Action Trust.
Movie Junction said it hopes to help meet mounting vet bills and running costs which are posing a severe threat to future of the animal welfare groups.
Between them, the groups have rescued and re-homed more than 300 animals and neutered over 1,000 cats and dogs so far this year.
The movie initiative also ties in with the annual animal safety awareness campaign around Halloween when animal rescues see a surge in presentations from animals who have suffered bonfire burns or who have run away after being frightened by fireworks.
“The rescues are under extra strain at this time of year so we hope to raise awareness of their outstanding work while also highlighting the extra need to keep pets indoors and away from fireworks and bonfires this Halloween,” Movie Junction’s Ellie Redmond said.
“We aim to raise at least €7,000 for the rescues and we would encourage families to come along with their pets.”
Maria Kirby, from Mallow Animal Rescue, said its vet bill will hit €5,000 this year.
“The funds are urgently required to ensure that we can keep the rescue open and continue to help neglected and mistreated animals,” she said.
“Without these vital funds we will not be in a position to keep the service running. This initiative by Movie Junction is a fantastic way to educate children about animal welfare while treating them to an experience they will no doubt enjoy.”
The proceeds from Monday’s screening will go to Community Cats, Tuesday’s screening will benefit the Cat Action Trust, Wednesday and Thursday’s screening will help Arc Animal Rescue and the weekend screenings will help Mallow Rescue Centre.
Family tickets cost €25, with €10 from each ticket going to the rescues. A limited number of ticket holders can also get free ice-cream donated by local business Happy Days.
* Full details of the screening times on www.moviejunction.ie.