Online deals industry review

Ireland’s €50m a year online deals industry is set to come under scrutiny after a survey claimed one in every three customers are dissatisfied with the service.

Figures revealed by the National Consumer Agency show that despite the growing reputation of discount internet sites, an increasing number of people are critical of the standard of customer care offered.

According to an Amárach Research study on behalf of the NCA, three in every five Irish people are signed up to at least one online deals service. Of this figure, one in every three are dissatisfied with products they have purchased — up 5% since last November — mainly due to poor product quality (34%) and a failure to supply the item or service (18%).