The International Newsmedia Marketing Association awards recognise the world’s best newspaper marketing campaigns. The Irish Examiner was awarded first prize in the New Brand/Product /Audience Development category for its hard-hitting campaigns in areas such as mental health, bullying and the effect of pornography on teenagers.
“We are delighted with this announcement; attaining this internationally-acclaimed award is of great value to the company and the brand,” said Karen O’Donoghue, Irish Examiner head of marketing.
Editor Tim Vaughan said the award was a tribute to a combination of targeted editorial campaigns totally aligned to, and supported by, highly attuned and committed marketing and creative teams.
“This award acknowledges the Irish Examiner’s commitment to tackling issues that really matter to people. During 2012 we look forward to again challenging opinions and attitudes both editorially and creatively with a new series of special investigations.”
Each special investigation was promoted through a series of press and outdoor campaigns created by Dublin-based Chemistry.
Its managing director Ray Sheerin said: “This is a fantastic win for the Irish Examiner, all the more so when in competition against some of the best-regarded media in the world, many of them household names.
“The win continues an extraordinary collection of accolades from advertising awards competitions: The Institute of Creative Advertising & Design, Ad of the Month, TV Ads.ie all in Ireland, EPICA in Europe and Best Ads on TV globally. As well as all the industry plaudits, it is extremely satisfying to see the effect the campaign has at a commercial level.
“The Irish Examiner was the only broadsheet to increase readership last year — up by 3% compared to a loss of 9% for the Irish Times and a loss of 13% for the Irish Independent.”
Now in their 77th year, the INMA awards are judged by 24 international industry experts. This year’s competition saw 540 entries from 141 companies in 34 countries.