Prestigious prizes for advertising agency

The company behind the hard-hitting advertisements for a series of Irish Examiner special investigations has won eight awards at a prestigious industry competition.

Chemistry won six silvers and two bronzes at the Institute of Creative Advertising & Design awards in Dublin.

The Irish Examiner investigations which were the subject of the award-winning adverts were press and outdoor campaigns on mental illness, teen porn, the wealth of the Church, and online bullying.

The ICAD ‘Bells’, which are awarded annually, are more prized and coveted than any other award in advertising and design.

The juries are selected from respected Irish-based advertising agencies and each jury is chaired by an international judge.

Founded in 1958, ICAD’s function is to foster, promote, and reward excellence in Irish advertising and design.

Since Chemistry was set up in 1999, the agency has won a total of 75 gold, silver, and bronze Bells, more awards than any other agency in Ireland.

Irish Examiner head of marketing Karen O’Donoghue said: “The Irish Examiner’s series of special investigations has allowed us as a newspaper and brand to demonstrate how much we are committed to tackling issues that really matter to people and their lives.

“The excellent creative work by Chemistry has created the impact and stand out that gets people talking about topics that can be difficult broach but affect society greatly. We are delighted with the announcement of these awards and look forward to challenging opinions and attitudes both editorially and creatively during 2012.”

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