No cheer as watchdog rules against Guinness rugby ad

THE advertising watchdog has told Guinness they can’t run a rugby ad again because it linked the drink with sporting success and greatness.

The complaint was taken against Diageo Ireland by consultant Dr Bobby Smyth, clinical associate professor at the Department of Public Health at Trinity College.

The posters and press advertisement were part of a campaign by Diageo in the run-up to Ireland’s participation in the Rugby World Cup in New Zealand last September.