HSE anti-smoking campaign to use real-life experiences

A HSE anti-smoking campaign will mirror the way road safety adverts use the experiences of real people.

The short film, which is being aired on TV and online, was signed off on by senior health officials in an attempt to convince more smokers to quit the habit for the sake of their loved ones.

The campaign focuses on the story of Wexford mother of two Pauline Bell, whose husband George passed away from a heart attack three years ago.