HEALTH promoters are hitting smokers where it hurts — pulling not on their pockets but on their heartstrings.

A teenager who lost her mother to lung cancer is fronting a new hard-hitting anti-smoking campaign.

A HSE anti-smoking campaign will mirror the way road safety adverts use the experiences of real people.

A new, hard-hitting advertising campaign will be broadcast from today to encourage people to quit smoking which is the single biggest cause of illness, disability and death in Ireland.