Dairy and cereals face advertising ban in drive to combat child obesity

CHEESE, breakfast cereals and butter could be hit with advertising restrictions due to fears over their effects on children’s health.

The Broadcasting Authority of Ireland (BAI) announced the start of a public consultation process on the advertising of certain foods, after which it will decide whether existing broadcasting codes need to be changed.

The move comes after a report by a working of members of the BAI, the Department of Health, the HSE and the Food Safety Authority of Ireland recommended steps to counter childhood obesity.