Ad watchdog rules against VHI, Eircom

HEALTH insurers, weight loss advisers and phone firms have been heavily criticised over their failure to ensure adverts for their products contain full and accurate information.

The latest report from independent state watchdog the Advertising Standards Authority for Ireland (ASAI) has found leading groups like VHI and Eircom were in breach of advertising codes.

As a result, 13 of Ireland’s most popular recent adverts cannot be aired in their current format without incurring potential financial penalties.