‘Social hubs’ plan aims to breathe life into pub scene

A CAMPAIGN aiming to save Ireland’s pub scene and turn local bars into “social hubs” is under way.

The Vintners Federation of Ireland (VFI) has revealed how they have been travelling around the country in recent months advising publicans they need to change the way they do things and become places that appeal to a new type of “more demanding” customer.

As part of the campaign pubs have been told they need to have a “continued focus” on events and promotions and consider initiatives like cinema and book clubs, quiz nights and other themed events to encourage people to come to their premises.