YouTube to use Hollywood stars for site revamp

YOUTUBE is set for a major revamp by enlisting celebrities to provide original content for the online video site.

YouTube to use Hollywood stars for   site revamp

Google, which owns YouTube, is understood to have been in talks with numerous Hollywood talent agencies offering cash advances to stars in exchange for attaching their names and overseeing content for a suite of new channels on the site.

The new channels will be based on certain themes or categories of interest such as video, food, music and video games. It is unclear how many celebrities or production companies have signed up to the venture.

You have reached your article limit. Already a subscriber? Sign in

Unlimited access starts here.

Try from only €0.25 a day.

Cancel anytime

More in this section

Lunchtime News

Newsletter

Get a lunch briefing straight to your inbox at noon daily. Also be the first to know with our occasional Breaking News emails.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited