Late Late Toy Show in 16-year record with 1.4m viewers

THIS year’s Late Late Toy Show attracted the highest audience in 16 years with an average of 1.4 million viewers and a 72% share of the audience watching the full programme.

The nation’s younger viewers were also glued to the show as it attracted 90% of 4 to 14-year-olds watching television at the time. Friday night’s show featured the performing and toy demonstration talents of more than 150 Irish children, as well as performances by pop sensations McFly and Joe McElderry.

There was a strong focus on Irish-manufactured toys and books as well as affordable toys.