Fertility website promises to deliver ‘beautiful babies’

CRITICISED by some as narcissism gone mad, a fertility forum website, aimed at creating good-looking babies, was launched last month.

Presented as a solution for parents who worry about having ugly children, the Fertility Forum is “like any charitable work,” according to managing director Greg Hodge.

It’s “a noble cause for those going through the difficult experience of failing to conceive,” he said, explaining that the site gets no payment for directing donors and recipients to professional clinics.