Gloves off as Labour and Fine Gael battle for voters on the internet

THEY may be prospective coalition partners, but, for now, the gloves remain off and Fine Gael and Labour are fighting their very own web war.

The parties are using the Google search engine to poach each other’s voters.

Type the words “Fine Gael” into a Google search, and the first advert displayed on the search results page is for Labour.