Radio station plans legal action after glitch underestimates audience share

A CORK radio station is planning to take legal action against a research group after a software glitch vastly underestimated its audience reach.

The mistake could have cost Red FM hundreds of thousands of euro in lost advertising revenue over the last two years.

The station’s chief executive Fiona Darcy confirmed yesterday that its legal advisers are working on the case against Ipsos MRBI. The company is subcontracted to carry out the JNLR surveys of radio listenership.