Complaint over ‘€199 Fiat Punto’ advert upheld

A CAR dealership that offered a Fiat Punto for an “actual price” of €199 on a website, when the actual cost was almost €12,000, has been criticised by the Advertising Standards Authority of Ireland.

The regulatory body of the advertising industry upheld a complaint that the advertisement offering the vehicle at such a price was misleading, as it referred to the monthly payment on a car finance package.

The advertiser, Airton Motor Group based in Tallaght, explained the price was a finance offer based over a 60-month period.