Being thrifty is back in fashion

SAVING money is not just an imperative, it is fashionable, according to the founder of online discount website, pigsback.com.

Michael Dwyer said the company is seeing “a whole new interest in bargain hunting” over the last few months. He said a new money-saving tips forum has attracted more than 7,000 posts from members in three months and Pigsback is attracting 1,000 new members each week and now has well over a quarter of a million users in Ireland.

“Coffee shop conversations are peppered with claims to have found the best and latest savings from Aldi and Lidl. Who would have thought it possible in the peak of the Celtic Tiger,” he said.