Klass act: Myleene launches baby fashion

MUM, model and musician Myleene Klass jetted in to launch her Baby K collection of clothes and accessories — available in Mothercare’s Irish stores from today.

Myleene, 30, travelled to Dublin with her 13-month-old daughter, Ava, to unveil the range for newborns to three-year-olds in a boutique hotel, just off Baggot Street.

“As a new mum I have used my first-hand experience, with other mums in mind to help design a stunning variety of products,” said Myleene yesterday.

Little Ava travels everywhere with her mum, and during her short life has already visited more than 20 countries.

“Ava is the link that binds everything. She is the greatest job I’ve ever had and the hardest too,” said Myleene, a classically trained musician who first found fame as a pop star and has modelled for Marks and Spencer.

After narrowly missing out on being crowned Queen of the Jungle on ITV’s I’m a Celebrity, Get Me Out of Here reality show in December 2006, Myleene began building a successful career as a TV and radio presenter.

Earlier this year, she launched her first book about her pregnancy — My Bump and Me that quickly hit the bestseller list.

Her partner and father of their child, Graham Quinn, is from Dublin but did not travel to Ireland for the launch.

Earlier this month Myleene hinted that she might be returning to Ireland next year to get married — once the matter of a venue is settled between the two families.

For newborns, Baby K’s colour palette is primarily black and grey and softened with whites offering attractive essentials from sleep suits to all-in-ones.

Highlights include a black and gold sleepbag (from 54), heart crest boys legging set (from 23) and for those who love bright colours, – frilly pink velour dungarees (from 23). There are also a range of embroidered-finished tights, blankets, socks and hats.

There are casual jeans and star print tops for the boys and black denim skirts, stripy tights and retro star t-shirts. And the collection sparkles with a silver party dress (from 35), a fur gilet (from 29) and leatherette jacket (from 55). And for the little feet there are metallic leather boots (from 23) and silver leather ballet pumps (from 19).

Over the last 15 years Mothercare Ireland has achieved sales volume over 50% higher than Mothercare retail outlets in Britain.

Mothercare Ireland employs 270 people in their 17 stores.

Its newest store in

Mahon Point, Cork, opened last month and three more outlets are planned with the aim of having a Mothercare within an 80 kilometre radius of anywhere in Ireland.