Indeed it was the downturn in the economy and not the washout summer that was most on the minds of the 200-plus buyers attending Motorola Dublin Fashion Week (MDFW).
All were extra careful when choosing from up to 30 labels showcasing next year’s spring/summer collections.
Former model and event director Sonia Reynolds said the buyers were looking out for high-quality garments that could be delivered on time.
“Buyers attending the three-day showcase are a bit more careful and the focus is definitely on quality,” she said.
“Women really love their clothes so they will still go out and buy a really good coat, skirt or a pair of trousers that they can afford. It is quality rather that quantity that is important to them.”
But designers like Heather Finn, Joanne Hynes, Helen James and Shecanko, were not afraid to use lots of colour and textures in their collections, seen only by buyers, stylists and the press.
Buyers were also favouring the signature colours of Eilis Boyle, who likes to use various shades of black, cream and taupe in her designs.
And, while Ms Boyle had bucked the trend in choosing a shorter skirt length, her coats and jackets are more architecturally structured.
Zoe Boomer chose a more Grecian theme for her collection using timeless classical colours but the young designer always makes garments she loves to wear.
Her clothes combine simplicity, style and luxury and transform effortlessly from daytime urban chic to sassy evening glamour.
And luxury lingerie designer, Caoimhe O’Dwyer, has combined pleating with lace, bows and rouge tones in her designs.
The fashion extravaganza at the Radisson SAS Royal Hotel in Dublin culminates tonight with the inaugural MDFW awards highlighting the success stories of the Irish fashion industry.
Twelve of Ireland’s top designers will showcase their autumn/winter collections during the evening.
Sharon Wauchob has flown in from Paris while Pauric Sweeney has travelled from Florence for the industry-led event.
Also showing are John Rocha, Richard Lewis, Joanne Hynes, Rachel Mackay and Helen Cody.