Campaign promotes mature attitude to alcohol

THE twin evils of drunkenness and anti social behaviour are the targets of a new advertising campaign launched yesterday.

Entitled Had Enough, the nationwide campaign has been put together by the drinks industry funded Mature Enjoyment of Alcohol in Society (MEAS), who also run the drinkaware.ie website.

The ads focus on the effect that drunken conduct can have on a range of innocent parties, including A&E nurses, people walking alone, taxi drivers, shop workers and neighbours of a noisy house party.