Own-label, not brands, are top of grocery list

SHOPPERS are stubbornly resistant to the power of marketing and instead prefer less fashionable names when grocery shopping, new figures show.

Checkout Magazine yesterday published the list of Ireland’s 100 most popular brands with Coca-Cola fizzy drinks topping the list for the third year running.

The list of the top 100 brands — including Brennan’s bread, Guinness stout and Batchelors soups — was based purely on sales in stores ranging from supermarkets to corner shops.