Eczema ad banned amid bullying fear

A RADIO advert that featured nicknames like “Lizard Boy” for eczema sufferers was banned by a watchdog after a listener complained it may raise fears about bullying.

In the commercial for Eucerin medication, a man who suffers from the dry skin condition said his friends had name-called him “Lizard Boy” and “Itchy and Scratchy”.

A listener complained to the Advertising Standards Authority of Ireland that the advert could make eczema sufferers worry about bullying.