Video goggles reveal shoppers’ secret desires

FOOD experts persuaded a group of shoppers to wear glasses fitted with video cameras so scientists could analyse what consumers looked at when they went to the supermarket.

Bord Bia commissioned the experiment to help Irish food companies make their products healthier by understanding what consumers looked for when they did their weekly shopping.

The food board brought together 20 consumers for a two-part study to look at the kinds of food people say they purchase — and then study the kinds of foods they actually buy and eat.