Prince Michael and Lady Liz do it their way

THE PDs Get Things Wrong — no sorry, that should be they get things Done.

But then that’s the trouble with slogans, unless they immediately blow you away, they tend to drain away with all the completeness of Bertie’s memory when asked exactly who gave how much, when and why.

With the same manic electioneering zeal which saw Michael McDowell shimmy up a lamp post in Ranelagh in 2002 and single handedly save Ireland from an elected Fianna Fáil dictatorship, the Tánaiste leapt upon the side of a poster truck outside Government Buildings to unveil his party’s stunningly bland new tag-line. And with one bound the PDs were twee.