Media expert forecasts boom

A MAJOR upturn in the media business and the economy in general was predicted by influential British advertising and media commentator Martin Sorrell in Dublin yesterday.

Mr Sorrell, chief executive of the giant WPP group, told the 56th World Newspaper Congress the Olympic Games and a US presidential election would be the main factors behind a global upturn.

He told the 1,200 newspaper editors, executives and publishers attending the three-day event that 2008 would represent the beginning of another boom period in Western economies.