Waste ad deemed unfit for children

A HARD-HITTING TV ad featuring rat-infested rubbish will be shown after the 9pm watershed tonight to avoid children seeing the shocking content.

The 60-second ad on RTÉ is part of a new ‘Race Against Waste’ campaign by the Department of the Environment to get householders to recycle more of their refuse. This year €3.5m will be spent on the campaign.

RTÉ deemed the ad too shocking to be screened before 9pm. The decision did not surprise the department, however, who said it wanted the ad to make a strong impact on viewers.