TG4 ad disrespects women, says ad watchdog
The advertisement featured a man telling his female partner to change her clothes from flat shoes and trousers into stilettos and a mini-skirt. When she objects that everyone will see her underwear, he replies: āNot if youāre not wearing any, they wonāt.ā The advertisement finishes: āGirls dressed by boys. Paisean Faisean...ā
Complainants said the ad implied that it was appropriate for a man to control a woman and what she wears, that it objectified women and endorsed psychological and emotional abuse of women by their male partners.