TG4 ad disrespects women, says ad watchdog

UISCE fuar has been thrown on a sexually suggestive ad for a TG4 programme, Paisean Faisean, by the Advertising Standards Authority for Ireland.

TG4 ad disrespects women, says ad watchdog

The advertisement featured a man telling his female partner to change her clothes from flat shoes and trousers into stilettos and a mini-skirt. When she objects that everyone will see her underwear, he replies: ā€œNot if you’re not wearing any, they won’t.ā€ The advertisement finishes: ā€œGirls dressed by boys. Paisean Faisean...ā€

Complainants said the ad implied that it was appropriate for a man to control a woman and what she wears, that it objectified women and endorsed psychological and emotional abuse of women by their male partners.

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