Mother’s ‘hero’ idea focus of Alzheimer’s fundraiser

A BUSY mother-of-two is getting her big break into public relations thanks to the Alzheimer Society of Ireland who will be using her ‘hero’ concept in a campaign to be launched on World Alzheimer Day in September.

Society spokesman Ian McKeever said the 'hero' idea devised by Angela Carthy McCormack from Athlone, Co Meath, would appeal to a much younger age group. In particular, the society hopes the campaign 'Who's the Hero in Your Life?' will help them educate school children about Alzheimer's and the effects the disease.

"Well, children don't drink tea," he said referring to the society's annual fundraiser where thousands of people drink a cup of tea to raise much needed funds.