The proposed complex incorporates 50 retail units, a food court, sports bar and bowling centre along with an imposing 110-bed hotel, boasting a conference centre, swimming pool and parking for 850 cars.
An application for planning permission was submitted to Waterford City Council last week.
The proposal envisages development over three levels on a five-acre city centre site bordered by Michael St, New St, John’s Lane, Browne’s Lane, Stephen St and Alexander St.
Eight homes, one business premises and a multi-storey car park at New Street will be demolished to facilitate the development if it receives the green light. A decision is due in late spring.
One of the three project promoters. Dan Kickham of Donwood Properties Ltd, Enniscorthy, described the new venture as a potential landmark building for the south-east. It would, he said, have a very positive impact on the commercial life of the city.
He estimated that up to 400 people will be employed during the 18-month construction phase and upwards of 1,000 people will be employed when The Brewery Shopping Centre, named to honour the tradition of brewing in New St, opens for business.
“It will be similar to the Dundrum Shopping Centre in Dublin and we are all very excited about the project. The two other developers are Stephen Murphy of Milltown Engineering Ltd in Bagenalstown, Co Carlow, and Ciaran Redmond of Redmond Civil Engineering Ltd in Bunclody, Co Wexford.