Ireland ‘must offer quality to boost tourism’
However, he said Ireland could compete on quality, stressing the importance of developing top-class products and attractions to lure visitors. The need to offer value-for-money to boost the flagging €5.1 billion industry has already been highlighted by others, including Tourism Minister John O’Donoghue.
Mr Quinn said low air fares to Ireland were no longer a bonus and were fast becoming the norm so that other countries were also availing of them. In a world in which air travel would continue to become cheaper, tourism here had to build on quality.
