Tall Ships creates €6m in publicity

€6 MILLION in positive publicity was created in Waterford and the South-East before, during and after the Tall Ships’ Races 2005.

The international maritime event attracted 450,000 visitors to the city’s quays and the Suir Estuary from July 6 to 9, far more than anticipated.

A detailed independent analysis of the local, regional, national and international media coverage reveals an advertising value equivalent (AVE) of €4,414,948 for print media, while radio, television and online coverage is conservatively estimated to have been worth €1.66m, giving a total of €6,074,948 for the public relations campaign.