TG4 ad ‘demeans and insults women’

TELEVISION channel TG4 yesterday came under fire for an advertisement featuring a teacher dressed in risqué clothing.

The Advertising Standards Authority of Ireland (ASAI) said a poster for the cult Paisean Faisean show demeaned and insulted women. Viewers slammed the ad for featuring a woman in provocative dress and also said the poster suggested a teenager fantasising about his teacher.

Upholding the complaint, ASAI chief executive Frank Goodman said: “Advertisements should avoid sex stereotyping and any exploitation or demeaning of women.”